By Rose de Paulsen,
Alex S. Yu may not have been in the fashion game for long, but he has already made waves with his collections at Vancouver fashion week. Originally, Alex Yu was set to study computer sciences at Simon Frasier University. But, when fashion calls you pick up the phone, he then found himself studying fashion at the Blanche Macdonald Centre. After graduating in 2011 he started his next endeavor at the prestigious London College of Fashion. He was well prepared for what the college had to throw at him, and by 2014 he had made his label Alex S. Yu. His brand marries street wear with a lively and colourful avant-garde flair. You will not be able to miss the oversized skirts and flounces coming off hems. His garments have playful femininity that compliment his surreal street wear. His colour palette varies but always expect to see high contrasts mingling with patterns. His collections have been seen in Vogue in both British and Italian prints, and of course ELLE Canada. Alex S. Yu has since started teaching courses at Blanche Macdonald.
A look from Alex S Yu’s first collection (2015)
2016 – Ximen Gals photo shoot
2016 – Afterschool photoshoot
Spring Summer 2018 Lookbook
Autumn Winter 2018
AW 2019
2020 Collection
Video:
References
ALEX S. YU. from http://www.alexsyu.com/about
Ngao, E. (2020, May 21). Canadian designer spotlight: Alex S. Yu on creation during a pandemic. Elle Canada. Retrieved from https://www.ellecanada.com/fashion/trends/canadian-designer-spotlight-alex-s-yu-on-creation-during-a-pandemic
The rebirth of local brand Alex S. Yu. The Peak. (2021, November 20). Retrieved from https://the-peak.ca/2021/11/the-rebirth-of-local-brand-alex-s-yu/
Top fashion school graduate Alex Yu shines with street style. Blanche Macdonald Centre. (2021, May 5). Retrieved from https://www.blanchemacdonald.com/stories/top-fashion-school-alex-s-yu/