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All Eyes on Alfred: A Look Back at Canada’s King of Fashion

Posted on March 21, 2022

By Olivia Belande, 

Alfred Sung– you’ve heard the name, haven’t you? Perhaps not immediately familiar if you do not work or closely align yourself with the fashion industry, though you’re surely familiar with his products. Alfred Sung is a Chinese born Canadian designer whose garments, perfumes and accessories have long dominated upscale department store shelves. Having debuted his work in the late 70s through 80s (Famous Fashion Designers Org.), Sung’s couture existed in a time when punk fashion had a stronghold on the trend cycle. In stark contrast to what was the norm, Sung’s pieces were elegant, remaining sophisticated and refined.

A young, college-aged Alfred Sung hangs on to his Judy (Mimran)

These are some Alfred Sung designs from the SFRC collection:

https://digitalrepository.senecacollege.ca/s/sfrcollectiononline/item/6685

SFRC Accession Number 1-990-22-02399

https://digitalrepository.senecacollege.ca/s/sfrcollectiononline/item/6684

SFRC Accession Number 1-990-22-02397

https://digitalrepository.senecacollege.ca/s/sfrcollectiononline/item/5804

SFRC Accession Number 1-980-15-03105

https://digitalrepository.senecacollege.ca/s/sfrcollectiononline/item/4126

SFRC Accession Number 1-990-14-02390

https://digitalrepository.senecacollege.ca/s/sfrcollectiononline/item/3518

SFRC Accession Number1-990-14-02391

Here are some other Sung standouts:

Alfred Sung Women’s Made to Measure Suit (Nguyen) 

Alfred Sung’s Derby Blazer, extremely sophisticated and tailored (Sung) 
Patio chair from Sung’s 2009 outdoor furniture line (Fortune) 

Sung also has designed bridal and wedding couture, and brings unexpected details to already elegant gowns. Let’s explore some of our favourite Alfred Sung moments together! 

Alfred Sung for L’Oreal Fashion Week 2008 (Casselman 2020)

Alfred Sung Bridal (Lincoln) 

Alfred Sung bridesmaid dress, available in a myriad of colourways (Dessy) 

A bride and her bridesmaids all sporting silver Alfred Sung dresses (The Knot) 

Avant garde wedding gown from Sung’s 2009 bridal collection (Camden) 

Alfred Sung walking the runway alongside his pioneering looks in the 80s (Toronto Life) 

 

Works Cited 

“Alfred Sung: Fashion Designer Biography.” FAMOUS FASHION DESIGNERS, https://www.famousfashiondesigners.org/alfred-sung. 

“Anna Lincoln.” Wedding Dress – Alfred Sung BRIDAL – 6834 | AlfredSung Bridal Gown, https://www.bestforbride.com/viewDress/395/AlfredSung/Bridal.php. 

BlogCFC technology, by Raymond Camden. “Bridal Gowns 2009: Alfred Sung Signature Collection.” Bride.ca, http://www.bride.ca/wedding-ideas/index.cfm/2008/11/27/Bridal-Gowns-2009-Alfred-Sung-Signature-Collection. 

Carley Fortune |  November 25, 2009, and Carley Fortune |  11/25/2009. “Alfred Sung Is Designing a Patio Furniture Line.” Toronto Life, 23 Oct. 2015, https://torontolife.com/shopping/alfred-sung-is-designing-a-furniture-line/. 

Casselman, Sarah. “Toronto: Alfred Sung, Pink Tartan and Mango.” FASHION Magazine, 11 Feb. 2020, https://fashionmagazine.com/style/toronto-alfred-sung-pink-tartan-and-mango/. 

“Derby Blazer.” Alfred Sung, https://alfredsung.com/products/derby-blazer?variant=31458037825647. 

“Draped Wrap Satin Maxi Dress with Pockets.” The Dessy Group, https://dessy.com/dresses/bridesmaid/alfred-sung-style-d776/#.YhfyzejMJPY. 

Mimran, Jordin. “Designer in Training.” Alfred Sung, Alfred Sung, 31 Dec. 2018, https://alfredsung.com/blogs/news/designer-in-training. 

Nguyen, Truc. “Alfred Sung’s Canadian Made-to-Measure Tailoring Experience.” NUVO, 15 Jan. 2020, https://nuvomagazine.com/daily-edit/alfred-sung. 

“Silver Alfred Sung Bridesmaid Dresses.” Theknot.com, https://www.theknot.com/real-weddings/silver-alfred-sung-bridesmaid-dresses-photo. 

Toronto Life |  October 31, 2016, and Toronto Life |  10/31/2016. “A Look at 50 Years of Toronto’s Most Influential Fashion Pioneers.” Toronto Life, 2 Nov. 2016, https://torontolife.com/style/toronto-50-years-of-fashion/.  

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